I don't feel celebrity make a lot of difference to the brands, in the name of endorsements. The brand's marketing team should be like NFO Fund managers in investing on the brands Brands like Coca-Cola invest more of 40 crore ruppes on Sachin Tendulkar for a year .
I can still understand that the top management is constantly putting pressure on the marketing team for immediate results, but I seriously doubt investing so much on brand ambassadors is the right one.
Waiting for your comments.....
i never really thought u would select pink as ur blog's color..... interesting....
ReplyDeleteTo market a product, there should be little bit difference to reach out to consumers while comparing to others ( e.g, Pespsi) and to sustain that brand product like Coca- cola brand, advertising is must , they took Sachin as a brand celebrity to reach the people, who has been well known for every one, if you see Sachin in TV everybody wud watch for a moment but not for Coca cola drink, this is the way Marketing strategy works , so they can invest....
ReplyDelete-Vivek Krishnan
Vodafone has come with zoozoo,those kind of innovations also work.
ReplyDeleteim not saying about innovations , but investments on Marketing to reach out, but that makes difference in Vodafone, Coke is a consumer product and Vodafone is Network side.. thats makes difference in marketing strategy
ReplyDeletehmm... ok.
ReplyDelete